As we begin National Travel & Tourism Week in America, relevance of the travel industry is one of the primary messages to be conveyed. And, while that relevance is so much more than just visitor spending, the amount that visitors drop into an economy every minute of every day can't be ignored.
Which is why the home page of the St. Johns County (FL) TDC (not their DMO) is so perfect. As one reads the copy on the homepage, the dollars that are being spent by visitors counts up rapidly on a display.
It's not a site that most will ever access...but, damn, does it ever speak volumes.