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Consultant, author and marketing expert Bill Geist watches consumer trends like some people watch reality shows (which is, of course, no longer a trend but an expectation).

Starting his post collegiate career as a radio rock jock and program director (to the shame of his loving parents that had been counting on medicine or law), Bill learned the principles of marketing cause and effect first hand. When he spun love songs at night, girls would come to his in-store appearances. When he played AC/DC, the guys would show up.

After breaking all the rules (and the ratings), Bill migrated to the marketing of destinations, eventually being named the President of the Greater Madison Convention & Visitors Bureau. During his tenure, he was the lead spokesperson and co-strategist for the successful public referendum fight to build the Frank Lloyd Wright-designed Monona Terrace Convention Center . He also succeeded in doubling the Bureau's sales and marketing budget and oversaw the launch of one of the Top 25 Marathons in the nation.

For the past decade, he has headed up his own consulting firm called, appropriately, Zeitgeist…which specializes in strategic planning, governance, convention center development and legislative issues for destination marketing organizations, tourism-focused chambers of commerce, economic development organizations and communities. Bill is also the author of the recently released book, Destination Leadership for Boards. He also hosts the innovative teleseminar series DMOU, designed for destination marketing and management professionals.


music, softball, b-movies