We talk to a lot of Destination Marketing pros that claim to understand the importance of video, but sigh that it's just not in the budget. Of course, when there's not enough money in the budget, that just means there are other expenditures that are deemed more important.
However, new research findings from Forrester make any such argument moot. Click-Thru rates on e-mails that utilize video are 200 to 300% higher than e-mails without video. In addition, an introductory e-mail containing video results in a 75% decrease in unsubscribes, according to research by Eloqua.
We are a video-addicted society. Don't squander your e-mail investment by hiding behind a a faulty excuse.