Two tribes have been locked in mortal combat in Lake Havasu City as of late, providing those of us watching in with an endless series of chuckles.
In this corner, weighing in as the reigning Destination Marketing Organization, is the Lake Havasu City CVB and their recently minted slogan, "Play Like You Mean It." In the other corner is a bunch of residents that think the city is better defined by a landmark (the imported London Bridge) and, hence, the slogan, "Home of the London Bridge."
The two groups have been engaged in a battle royale for the past few months, waiting for a reluctant City Council to decide between the two.
There have been some pretty comical comments coming from the citizens' group...but none better than this one: “I believe that everyone in my neighborhood can’t understand where CVB came up with ‘play like you mean it,” said Norman Halfpenny, a 25-year resident of Havasu. “My neighbors all believe in the London Bridge.”
Alas, what Norm and his buddies fail to realize is that, for the vast majority of the CVB's target audience (which isn't his 'hood), the London Bridge means absolutely nothing. While we may drive over it or look up at it while we're in town, it is not why we come to Lake Havasu. With the possible exception of British heritage buffs, it's not the reason any of us come to Lake Havasu.
(wait for it)