Imagine that you are the CEO of a Destination Marketing Organization (and maybe you are). You've pushed the development of your destination as far as you can. You know that you could really make a change if you had just a little more juice.
So...you run for Mayor.
It's also dangerous...for what might happen to their job security or the Bureau's budget if they lose?
Major League kudos to Jim and Bob for doing the right thing, taking a chance and placing their destination ahead of their career.