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March 20, 2007

Connecting Buyer and Seller

Lincoln_squareDestination Marketing Organizations are intermediaries. They connect buyers and sellers.

The Arlington (TX) CVB is taking that notion a couple steps further. They're attempting to assist women in hooking up with men.

When Men's Health magazine recently named Arlington as one of the top 5 cities to meet men, the ACVB rapidly responded by developing a Girlfriends Getaway package called "Where the Men Are."

Which got me to thinking. If this works and women start coming to "Fun Central" looking for men, is a "Where the Girls Are" package targeting men looking for women who are looking for men far behind?

Just a thought...

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