Days Inn: The Total Makeover

I know we're all in the spin business...but isn't there a point where the talking head spewing the spin has to gag on the words, knowing that everyone within earshot is either laughing or mumbling a semi-obscene retort?

Last week, Days Inn breathlessly unveiled their new logo. During the roll-out, Days Inn President Joseph Kane Jr. told the gathered franchisees, “Nothing will generate interest in the Days Inn brand among new and repeat guests faster than putting up a fresh, new sign that stimulates curiosity about what’s new inside.”

In my best Jim Carrey voice, I'd quickly retort "Really?" I'd think changing the name of a brand that has de-evolved to "dump" status in the minds of most travelers would have been more impactful.

Comments

[Joe Buhler]

The corporate stupidity displayed so regularly these days boggles the mind. If these companies would just pay attention to the details that count like employee training and motivation which in return would result an improved customer experience they wouldn't have to waste so much money on spinmeisters to paper over the obvious cracks. But no, let's just put some more lipstick on the pigs!