Consumer Reviews = Good for Business

In Tuesday's Z-News, we opined on the reticence on the part of some destination marketers to allow consumer generated comments on their websites. We, naturally, think it's a necessary step...but that's just us.

Minutes after the Z-News was posted, I came across an interesting bit of research (thanks to Ben at the Church of the Customer Blog) that indicates that 77% of businesses that included online consumer reviews are seeing increased site traffic...and 42% report higher average order values.

Just a little more for your pipe...