e-Marketing Insight Conference: Day Two

Just a shot taken Thursday night as a number of us from the e-Marketing Insights Conference wandered downtown Detroit. Even without a show going on inside, The Fox is a magnificent sight.

To Friday's highlights:

Martin Stoll / GoSeeTell:

• If you are not responding to consumer comments, you are effectively no longer in the conversation...and thus, their decision making process.

• Don't filter comments. Engage the consumer.

• There are more than 2000 niche social networks in play in the U.S. alone...and you can build your own at ning.com.

• Google is preparing to roll out a feature that will aggregate all your social networks

• GoSeeTell is about people who visit places...not places that are visited by people (there's a concept!)

John Kirk / nTarget:

• 80-85% of all e-mail is spam.

• Keys to deliverability: Use Double Opt-In to develop your list, never use 3rd party lists, always provide relevant content...and only spam people if you enjoy receiving spam :)

• Don't use image only e-mail communiques (if the image is blocked...the recipient sees nothing)

• Don't use CSS...all e-mail code must be html 3.0

• Outlook 2007 blocks background images, CSS, Flash and animated GIFs (thanks alot, Bill).

DVDs of the conference are available here.

I thoroughly enjoyed meeting you all, learning of your future online plans...and I can't wait for the next edition! And, Dave, this edition rocked!

Comments

[Claude / Les Explorers]

thanks for this feedback. Did you have some slide from this event?

[Bill Geist]

We had more attendees than expected so, being the gentleman I am, I passed on the packet with the handouts so others could have them. I'd suggest connecting with Dave Serino through the above link to the conference to see if he could supply you with any additional information.