e-Marketing Insight Conference: Day One

No doubt...this is the most content rich edition of Dave Serino's e-Marketing Insight Conference yet. And here are just a few of the highlights from Day One.

David Bratton / Destination Analysts: Compelling data from his "State of the American Traveler Survey: July 07" that includes...

• Consumers that have used a PDA to search for travel information: 14%
• Consumers that say they will fly less because of the hassle: 13%
• Consumers that based their destination selection on print ad: 13%
• Consumers that based their destination selection on website: 31%
• Number of US Travelers that utilized a Visitors Guide this year: 8%
• Of those using a Visitors Guide, percent that made a decision: 43%
• Percent that used a DMO site during planning: 32%
• Percent that used a State Tourism site during planning: 23%
• Percent that didn't use a DMO site because they don't know DMOs exist: 20%

Chris Adams / Miles Media Group:

• Consumers that have watched an online video: 57%
• Consumers that have watched an online travel video: 9%
• Meeting Planners that say the web is their most important source of destination information: 79%
• The future of travel promotion: Web 2.0 mash-ups that combine user generated maps, video, reviews and slideshows

Dave Serino / Gammet Interactive:

• Percent of women travel planners that start with the search box: 82%
• Percent of Search that is Organic (versus paid): 87%
• Percent of consumers that change search engine or terms after first page fails to produce results: 41%
• Title Tags are now the most important consideration in Search Engine Optimization

Jim Rudny / J Rudny Dynamic Web Solutions

• When designing the next iteration of your web presence, design from the consumer's point of view
• Better yet, allow the consumer to design your site with you
• Web 2.0 success is dependent on user/client trust

Back with more cool stuff from Martin Stoll (GoSeeTell), John Kirk (nTarget) and others tomorrow!