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August 06, 2007

VisitPA 3.0

AlvinPennsylvania Tourism continues to break the ground that needs to be broken.

Two years ago, their set of citizen bloggers began to chronicle their favorite roadtrips through the Keystone State.

Last year, they lined up over 60 travelers and Pennsylvania celebs to share their "playlists" of favorite activities in the campaign called, "So whatcha wanna do is...".

Clearly onto the realization that the consumer doesn't want to hear from us (they want to hear from real people just like them), the new incarnation features video recommendations from regular guys like Alvin.

The site that some have called the Best State Website in the U.S. just keeps getting better.

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