The Wisconsin Tourism Federation is the Political Advocacy Organization for the Travel and Hospitality industry in the Badger State. Its bold WTF logo has been in play since the mid-'90s...and the organization has been shaping tourism policy in Wisconsin since the early '80s.
But when the initials WTF come to mean something completely different in today's vernacular, err, isn't it time to consider a name change?
Because Tourism Policy in Wisconsin is too important for anyone to make light of it by saying, "What the..."
Just a thought...