One of the issues that kept coming up was the concern that rapidly escalating hotel room rates throughout the region would hurt the destination's ability to attract a diverse visitor base. Figurative fingers were "pointed" at the hoteliers on the Board, as if they were somehow conspiring to hurt the destination.
And then, one hotel executive tossed off a one-liner that stopped me in my tracks:
"Hotels don't set room rates. The market does."
I so want to attribute this line to the man who made it. However, that would reveal the name of the destination and, thus, the competitive concern being voiced at the table. And, I just can't do that.
But, Bill? You are so dead on. And thanks for making us all think.