American Samoa is Ready to Rock

As subscribers to our Z-News service may have noted yesterday, American Samoa has just launched its own Visitors Bureau in order to "tab into a multi-million dollar tourist industry that has benefited other Pacific Island countries."

The island country hopes to increase its existing visitor count which, in 2006, was a mere 7,762.

There are just 200 rooms on the island. But, the potential for generating up to an additional 65,000+ room nights is simply incredible.

I so like the opportunity for this DMO....