TXT: If the Pope Does it, Does that Mean It's Mainstream?

A lot of Marketers can't quite decide where text messaging fits in to their mobile strategy. Some believe it's too bleeding edge at this point in time.

Uhh, the Pope is moving to texting. According to Reuters, the Pope will text daily messages of inspiration and hope during a six-day event this summer in Sydney, while digital prayer walls will be erected at event sites and the church will set up a social networking Web site akin to a Catholic version of Facebook.

If that doesn't say that everybody that isn't considering text message as a vehicle is missing the boat, I'm not sure what does.

Photo Credit: Chris Helgren/Reuters

Comments

[Kevin May]

Brings new meaning to the infamous Popemobile. ;-)

[an]

Speaking of religion going digital, have you seen this site where people confess online, anonymously? http://iconfessmyself.blogspot.com