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June 04, 2008

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Jonathan Salem Baskin

hummm...brand equity valued in such a way that investors would actually PAY for it? i've pondered the challenge of brand measurement on brand strategy magazine's blog, in an essay (just posted) entitled "mad metrics." i'd be interested to know your thoughts:http://brandstrategy.wordpress.com/2008/06/04/mad-metrics/

Jonathan Salem Baskin

hummm...brand equity valued in such a way that investors would actually PAY for it? i've pondered the challenge of brand measurement on brand strategy magazine's blog, in an essay (just posted) entitled "mad metrics." i'd be interested to know your thoughts:http://brandstrategy.wordpress.com/2008/06/04/mad-metrics/

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