From our friends at Iconoculture: When times get tough (recession, war, global warming), consumers seek comfort in nostalgia. Anything that taps into happy childhood memories has more appeal these days.
And what is a better memory than popsicles on a summer's day? Hopsicles (Beer on a Stick) are big in Virginia. Margarita pops are rockin' Jackson MS. And an ice-pop cookbook has recipes for frozen mojitos, mai tais and martinis.
I'm working on a set of Buffalo Trace popsicles for this weekend. If successful...my next post may come somewhere later on in September.