It’s not that hard of a concept. Time after time, the research shows that a government’s investment in marketing produces more tax revenue than it costs. So why, oh why, do Tourism Promotion budgets get lumped in with every other budget when it comes time to tighten the belt?
Just because we all need participate in the necessary cutbacks so that we are being “fair” to all departments? That we all have to “do our part?”
Well, tourism IS doing its part to keep the economy moving forward and generating much needed tax dollars for all the other departments to enjoy. And, tourism could do so much more if public officials could understand (as Jesse Ventura did at the beginning of his term as Governor of Minnesota) that cutting Tourism in order to be fair is just plain stoopid.
New data out of Ohio shows (again) that for every $1 of Tourism promotion, $5.60 in State Taxes were realized. Not a bad ROI, eh?
And one that has encouraged Governor Strickland to propose a 10% increase in his State Tourism Budget.
He understands that fair is fair...but Tourism warrants special consideration.