The backstory: Last spring, the Sons of Maxwell were traveling to Nebraska for a one-week tour and Dave Carroll's Taylor $3500 guitar was severely damaged. United didn't deny the experience occurred but, for nine months, the airline refused to accept responsibility and finally said they would do nothing to compensate him for his loss. So he promised the last person to finally say "no" that he would write and produce three songs about his experience and make videos for each to be viewed online by anyone in the world.
This is the first song. Word on the street is that United is, all of a sudden, interested in talking with Dave.
But, for over 200,000 of their potential customers...it's too late. United Breaks Guitars.
UPDATE (9 July): 10 hours after this post, the video was at 470,000 views :)
UPDATE (10 July): 24 hours later, the video is approaching 1.4 million views. And Dave Carroll speaks out: http://www.youtube.com/watch?v=Ay7hFIYQFnw What a class act.
UPDATE (17 July): 10 days after being at 320 views, the video has surpassed 3 MILLION views.