He went on to say that Room Tax gave political leaders the idea that it was the only means with which to fund a destination strategy.
Which is why it's so cool to hear that Jack Wert and his crew at the Naples FL CVB will be the recipients of an additional million dollars from the County with which to market their sensational destination.
I'm so loving, however, from where the County allocated the money for enhanced promotion. Half of it comes from a fund set aside for emergency beach restoration after a hurricane.
And the realization by the County that this economy is...ummm, yeah...an emergency.