It's How You Say It

For students of persuasion, Kare Anderson's Say it Better blog is a treasure trove of great suggestions for ways to communicate more effectively. A post earlier this month pointed to an often inadvertent slip that can help make our opponent's position resonate.

Bottom line? If they are any good, they have spent a fair amount of time carefully selecting the incendiary words they plan to use. Never repeat them. Reframe them.