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One of the thought leaders I've been following recently is Jeff Hurt, Director of Education and Events for the National Association of Dental Plans. His insightful post in August regarding why conference attendees are ignoring early-bird discounts really caught my imagination. And, now, he's back with even more...
His 16 realities of how the Meetings Industry has changed...possibly forever.
It's a must read if you make your living marketing hotels, convention centers, meetings or destinations.
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Whoa talk about food for thought! That article with the 16 realities...it's a major buffet for the mind. That article requires multiple reads to really sink in. His points all ring true. Work those concepts into a 2010 action plan -and that's some powerful to-do list!
Posted by: Meilee Anderson | October 08, 2009 at 11:03
Thanks for the shout out Bill and thanks for reading my blog. I greatly appreciate it.
Posted by: Jeff Hurt | October 13, 2009 at 16:19
My pleasure. Love the way you think...
Posted by: Bill Geist | October 13, 2009 at 18:37