A lot of marketers are, understandably, scrambling to attract Millennials to their products, services and destinations. And, that makes a lot of sense...for their lifetime value (if reached and converted) is likely greater than someone in their 50s.
But the chance of reaching them? Far tougher than reaching Boomers.
In an interesting article in MediaPost by The Boomer Project's Matt Thornhill on why Boomers should be a key part of your marketing plan, he offers 10 reasons. My favorite is Number 4:
They are easy to reach. They read newspapers. They watch TV. They listen to the radio. They are easier to target than younger generations.
Yeah...and they are all over the internet and Facebook.