Bringing Back an Oldie...But a Goodie

When I got into the Destination Marketing game back in the '80s, I heard of destinations that had armed convention delegates with $2 bills to spend while they were in town. The goal was to showcase to local retailers and restaurateurs the impact of visitors on their businesses. Cool idea.

I haven't seen the tactic used much over the past decade...until now. And, this time, it's a statewide effort.

The California Travel and Tourism Commission is distributing $100,000 of Jeffersons to businesses, stamped with spendtom.com to drive home the message this Tourism Week. A great example of how some of our original ways of communicating the importance of tourism to an economy still resonate today.

Comments

[Tim Morrissey]

A high school pal of mine who opened a restaurant (The Horton Inn) in Hortonville decades ago did this...stocked his till with $2 bills and gave them out as change.

Made quite a splash in the small town.