As I blogged on Paul Hogan's dilemma yesterday, it occurred to me that Australia should contract with Outback Steakhouse to handle its American marketing campaign. Because, Outback knows what Australians don't.
Australians may think that the whole "shrimp on the barbee" is trite and stereotypical. But, Outback is a hit because they know the concept still works in the States.
It's not what you think...it's what the customer thinks. And many Americans still think of Paul Hogan.