The saga of Wisconsin's Runaway Senators is beginning to lose its novelty for the national news, but that hasn't stopped the Rockford Area CVB from seizing the moment with a video that has gone thermo-viral in the last 72 hours.
For those living in a cave without wifi, Wisconsin's 14 Democratic Senators slipped into Illinois two weeks ago to stall a Republican vote that would strip State Union workers of collective bargaining rights. They are still hiding out in Illinois...some say they are in Rockford, a little more than an hour south of the Wisconsin Capitol.
John Groh and his team at the RACVB have capitalized on the moment by turning the iconic "Escape to Wisconsin" tagline on its head with a sensational video. Posted Friday, the video (which features a cameo by Rockford's favorite son, Rick Neilsen of Cheap Trick) has already garnered over 68,000 views.
So Cool...and congratulations my friends.
One wonders what more you could do for your community if your budget hadn't been so whacked over the past few months.