Oh...it gets worse. The person that does own the Twitter handle uses his platform to talk about dope and his ex-girlfriend.
Lest you think we're talking about a clueless little start-up here, we're not. This is what befell Netflix this week.
Today, it's way more than just securing a URL for a name change...it's grabbing handles on Facebook, Twitter, YouTube, Flickr, Foursquare, Scvngr and every other Social Media site that has a glint of opportunity to it.