A Destination Marketing Organization was recently taken to task by its local newspaper for "questionable" estimates of the reach of its sensational advertising campaign. A campaign that, according to virtually everyone in the local hospitality industry, helped generate a record year of visitor spending.
The reporter ignored the business community's satisfaction with the DMO's campaign and focused in on the estimated number of "impressions" the campaign was judged to have produced. It seemed excessive, she thought. Not believable.
Which, of course, is interesting...as her publisher uses the exact same metric when pitching prospective advertisers.
You can't have it both ways...unless, I guess, you're the media.
Tough to believe that it's been nine years since the sensational collaboration of Billy Joel and Twyla Tharp that produced "Moving Out," one of the most enjoyable nights I've ever spent at the theatre.
I just witnessed the newest Tharp project, in which she has choreographed a sensual story of four couples, set to the amazing music of Frank Sinatra.
OK...I admit that I don't have the benefit of consumer research to help me with this rant. Maybe America really really likes QB Eli Manning and will race out to secure their very own Samsung TV because he says we should.
I laughed my ass off when I saw this readerboard the other day.
Really? You think FIVE DOLLARS is an incentive for me to drop my Netflix subscription? That will get me, what...2 videos? And, that's going to motivate me to drop my $7.99 monthly fee with which I can watch unlimited streaming videos and TV episodes each month?
Unlimited...as in 30 videos a month if I watch one a day?
Knowing your business model is hemorrhaging is hard. But offering $5 to switch is more than stupid...it's insulting.
In a story in USA Today last week, he revealed that hotel guest data useage has spiked 150% over the past 15 months...and he points to the iPad. Garrison goes on to say that hotels will be forced to add capacity or face speed slowdowns. And, that will likely result in increased pricing...at least for heavy data users.
Or, hotels could avoid being like airlines and just build the cost into the price of a room, rather than annoy the crap out of their best and most frequent guests.
It was clear that the end was near when he relinquished the reigns of Apple just weeks ago. And yet, we all prayed that it was just another hurdle he would conquer.
I'm pretty sure that I've never mourned the death of a corporate CEO. Yet I do tonight.
For Steve Jobs was so much more than a corporate CEO...he was that rare individual that left an indelible mark on society. His vision changed the way we all live. Which is pretty amazing in this Windows world.
And yet...it is a Windows world that this week announced it was discontinuing production of its answer to the iPod. Because...it wasn't an answer. Nothing has been an answer to the iPod, the iPhone, the Air, the Airport. Nothing.
The vision of a man that created the platform that we all use everyday (even those on Windows, as it was an emulation of Steve's first Mac). A vision that was so incredibly radical in the 80s...and again in the 90s...and again and again.
Yeah...I've never mourned the loss of a corporate CEO. But I so do tonight.
Thanks Steve. Thanks for changing all of our lives for the better.