Lots of winners and losers on Oscar night. But, BrandChannel ID'd one of the biggest...and it's not at all related to the film industry.
In-N-Out Burger missed a golden opportunity when the publisher of Vanity Fair tweeted a picture of award winning director Ang Lee, Oscar in hand, scarfing one of their burgers on the streets of L.A. The tweet even hashtagged the burger icon.
Alas, In-N-Out didn't capitalize on the retweet opportunity to its 11,500 followers (and still hasn't).
Their last tweet was over a year and a half ago.