And we just gotta share some Southside on this Music Friday...cause we're still hummin' and snappin' to so many tunes.
Problem is, there are damn few Southside Johnny videos that are either watchable or listenable on YouTube...except for this full length TV concert video from a decade or so ago. Yeah, his hair is longer...but this is pretty much what you'll get if you catch the man and his band on tour this year (last dates before going to Europe are in PA & NY next month).
And do...we're still shaking our heads and smiling. Best club night in a long time.
If you sadly don't have the time to just let the Southside concert run, here are my favorite markers for ya:
4:55: Talk to Me 30:55: All the Way Home 40:00: The Fever 51:35: We're Havin' a Party
In our last episode regading the sad, sad machinations in San Diego, the Mayor was furiously backpeddling, trying to wring some amended concessions out of the evil hotel industry that had voted to assess themselves a fee to develop a marketing fund for the city. You see...the Mayor was on the ropes after making a series of outrageous demands when a judge agreed to expedite the hoteliers lawsuit to compell him to sign the agreement.
Then...shock, gasp, OMG, citing the difference between the word "the" and "an," the judge found in favor of the Mayor and said he didn't have to sign "the" agreement passed by Council last year.
This whole Destination Brand thing has been a nightmare for so many DMOs. Mostly because the vast majority of people don't understand what a brand is. They think it's a logo...or a tagline.
Of course, it's neither...but that doesn't prevent the media (and the comment gallery) from ridiculing those behind the critically important work that goes into identifying a destination's uniqueness and then creatively encapsulating it into, what my friend Marsha Lindsay calls, an "executive summary" of the product.
So, when my friends in the Destination Marketing world ask me how they should roll out their new brand to the local community, I smile and say, "tell no one." Really...I know it's real tempting to show everyone what you made in shop class...but, it's just gonna attract the trolls.
Instead, I encourage my all my friends to softly incorporate the new brand online and in print...and then credit it with the growth in visitation the following year. Unfortunately, most of us have a hard time with delayed gratification.
The dissenting judge asked what would then prevent hotels from doing what some hotels threatened to do years ago in Madison. Angry at a proposed room tax increase, a few hoteliers said they planned to change their pricing model. The room would be $1...if you bought this nifty $80 baseball hat. Thus, the room tax collected would be 6 cents.
The City Attorney made it pretty clear that such a move would result in other punitive penalties, so the movement never took root. But...I'm sure someone will figure out another way to turn this into a nightmare for DMOs.
Yesterday, I went off on one of those hip, trendy hotels that, in the interest of being hip and trendy, have made the process of actually staying in a hotel more complicated.
Part of the problem is allowing "the creatives" free reign. Hey, the bathroom is very hip. But, hip as it is, it fails because there is no way to turn on the shower without getting a blast of cold water in your face. It's as if the designers never actually STAYED in a hotel.
And, the promotional messaging is sooo unbelievably over the top. Yesterday, I commented on this promotional line, seen in the elevator: "Every Craving Will be Satisfied." And, yeah...I had some (out of context) fun with it.
But, let's put it IN context. The placard was refering to their 24-hour food service. So, yeah, delivering someone to satisfy my carnal cravings was a little out of context.
However, IN context? My every craving? Let's see...how 'bout an order of grilled giraffe with a side of frog legs, lightly fried with cayenne and panko, some reindeer pate with water crackers and some slightly seared sheep balls on Wonder Bread.
No? Don't have any of that in the back? Reeeeally?