This past year hasn't been a tropical cruise for Carnival. Or, maybe it has. Maybe stuffing that many people on an aging ship that harbors nasty noroviruses and overflowing toilets is what cruising has become.
Regardless, Carnival wants us all to stop thinking about all that and get excited about cruising again. Like, right now.
Like firing a head coach when a team loses, the incumbent agency is not being invited to make a pitch (as if it was their fault that boats ran aground and caught on fire).
I get that it's a big account. And, if I could actually pull a rabbit out of a hat for Carnival, I'd be set for life with a steady stream of future clients throwing bushel baskets full of money at me to do the same for them.
But, honestly...I'm not liking the odds.