From time to time, we receive RFPs to perform Destination Brand development. While we are honored to be considered, it's not really in our wheelhouse...and, thus, we share those RFPs with those friends that are accomplished in the field.
But, we received one the other day that made us giggle.
The community wants to "refresh" its Brand...but the logo must contain an image that is most generally associated with an NFL team in a town that bears absolutely no resemblance to the one being branded.
Yeah...that's why we don't do Destination Branding.