One of my all-time favorite lyrics comes from the Simon & Garfunkel classic "The Only Living Boy in New York"...
"I get the news I need from the weather report."
And, maybe I get the inspiration for my marketing message there, too. New research indicates that buying decisions are increasingly made based upon, not the weather but, the forecast for future weather. Imagine how impactful this could be for nimble destination marketers that could maximize visitation by customizing their message to this weekend's forecast.
As the Weather Company's Paul Walsh muses (as reported by Reveries): “The old paradigm of business and weather was cope and avoid. With technology, the paradigm is now anticipate and exploit.”