In our work with Destination Marketing Organizations we've been encouraging them to focus on their strengths. And, in a world where third-party providers of information, sales and services are steadily encroaching into areas that were once the realm of DMOs, that strength is that we can curate and interpret better than anybody, any site, any app.
Google, of course, has other ideas...as outlined in this rather chilling story by Alex Bainbridge on Tnooz.
The barbarians aren't at the gate.
They're already through...