After leading Ohio Tourism in the '90s, George Zimmerman crossed the fabled border to head up Michigan Tourism. As he notes in an article in the Detroit News, those weren't easy times. But, today, over a decade later, he's not only known as a great guy...but the man behind the sensationaly evocative "Pure Michigan" campaign.
He hints that he's ready to do something else...so, let's hope it's not really goodbye.
Congratulations on a magnificent run, my friend. You've set the standard for State advertising that everyone emulates...and most can't fathom how to achieve.