In this ever evolving world of handheld digital information, search and reviews, the notion of a Destination Marketing Organization still printing an Offical Visitors Guide is so...quaint. So Old School. So passe.
Yeah? Tell that the Albuquerque CVB...which has just increased its production of its Guide by 50,000 copies.
It ain't because they like carting boxes of Guides to the dump at the end of the year.
It's called "demand." And, it says a lot about that DMO's success in building awareness and interest in their destination.
Thinking about dumping your Guide? Maybe you should consider how to increase demand for it.
Just a thought....