Take the opposing view of a reasonably popular economic development strategy and promote yourself as the shining light of the truth, revealing the evil industrial complex that believes convention centers can augment a community's economy.
That's Heywood Sanders, self-proclaimed as "one of the nation's foremost urban development experts."
I gotta give the guy credit. He somehow convinced the Brookings Institute to put its good name on his 2005 hatchet-job that challenged the efficacy of Convention Center development while using stastitics from the first recession of this century.
Now he's back with a book called "Convention Center Follies." Apparently having a book qualifies one to be quoted as an "expert" in a recent Washington Post piece that attempts to deep six the concept of the convention industry as a viable business development strategy for cities.
Except, the book sells for $59.95.
Who the hell is gonna spend 60 bucks on a book that says "no?'
But, that's what academics do. They think they're all that and put a big ass price tag on their books.
And, then...they don't sell.
Hey, Hey? You want the world to embrace your position? I'd suggest a slightly lower price tag.
Image Credit: Joe Tarr / Isthmus