The creative video coming out of an increasing number of Destination Marketing Organizations is nothing short of inspired. We shared some of the Rockford Area CVB's greatest hits. We've been fans of the work of Visit Athens GA, and Visit Houston.
And, we really like the new videos coming out of Visit Lexington KY (as does Skift). But, these are directed at Lexingtonians, encouraging residents to #ShareTheLex through the DMO's Social Media channels.
And almost 3,000 views in just a day.
Well played, VistLex. Well played.