In regards to ramping up for the opportunity, a restauranteur in a small rural town that is about to get a casino said last week, "My personal belief is marketing an individual business is a lot harder than marketing a destination."
As they say in the South, "bless his heart."
Don't get me wrong, running a restaurant is one of the hardest undertakings to which a person can commit. But, that business can control hours of operation, pricing, product, customer service and ambiance.
Destination Marketing Organizations control none of those aspects of a business, yet are expected to make it rain visitors 365 days a year...even when the product sucks, is overpriced and underserved and the place is closed four days a week.
Hey, Jeremiah? It's not even close.
Note: The photo does not belong to Jeremiah's restaurant. It's that of an an eatery in Fairfield IA. I just love the sign. I mean, really...when's the last time you saw a restaurant scream "Spaghetti?"