The success of disruptive platforms such as Airbnb are often attributed to Millennial preference. And, as that generation is set to become the largest cohort of consumers on the planet, providers of travel experience would be wise to take note.
However, a fascinating study on Millennial Travel by Resonance shows a dual face when it comes to overnight accommodations. While almost 50% of Millennials have used a "sharing economy" play like Airbnb, only 11% list it as their preferred solution. Their overwhelming preference (58%) is to stay in a "real" hotel. In fact, Millennials say they'd rather stay with friends and relatives (37%) than a home sharing service.
Airbnb may offer more total rooms...but Millennials would rather stay at a Hilton.