At least that's how Tone Moore and his wife Mickey view their new venture. And, with almost 100 different flavors (Smokey Bacon, Green Apple, Dark Chocolate Sea Salt...you get the idea), the company is rockin' it with both walk-in and online plays.
I couldn't help but be taken by a quote from a recent feature in the Times-Mirror: "His customers give him ideas for new flavors. He explores them all, even the absurd. Cilantro and lime (which doesn't sound absurd)? Sure, why not? Coconut Curry? He'll give it a whirl."
And, isn't this exactly what makes a product or service stand out?
Sure, why not?