Years ago, the agency behind Wisconsin Tourism placed a billboard across the street from the Minnesota Tourism Office. The board playfully played off Minnesota's claim to being the Land of 10,000 lakes with the following message:
Come to the Land of 15,000 Lakes...and ours have fish.
It still cracks me up.
That kind of playfulness isn't going to happen this year in Cleveland, where the airport has just rejected a $50,000 advertising contract with the Dallas CVB. You see, Dallas was the runner-up in the competition to host the Republican National Convention...and they'd like to remind delegates arriving to the convention that they were (in their minds) a better choice.
The airport didn't see the humor there...and turned down the ad buy.
Destination Cleveland CEO David Gilbert had a different take: "If that's how they choose to spend their money, that's fine,"