No, what will kill Terrestrial Music Radio has just begun...and the deed will be done by the end of this year (or at least the poison will have initiated its slow, fitful death).
It will be the toxicity (and tonnage) of political ads that will cause all but the most unresourceful music lover to abandon the cacophony of childish name-calling, mud-slinging and outright lies that will blanket every commercial break. And, when December rolls around and advertisers realize nobody's listening anymore, they'll take their media buys elsewhere. And, when their ads go elsewhere, there'll be nobody left to cover radio's payroll and operating costs.
The folks at SiriusXM must be down right giddy at the prospect of how unlistenable Terrestrial Music Radio will become in the weeks ahead.