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The era of connecting with your target market seasonally or during your "need times" are pitifully outdated in today's always-on digital environment.
In his book "WTF (What's the Future) of Business," Brian Solis uncorked this stone cold truth:
"Customer attention isn't a switch that toggles on and off. It is a state of perpetual engagement."
How are you maximizing this new expectation?
Posted at 07:26 in Advertising, Books, Customer Service, Management, Marketing | Permalink
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