It's shaping up to be a video world. Some believe Facebook will be textless in the next few years. Nobody reads because we don't have to. Want to jump start your snowblower? Watch a video. Want to prepare a smashed peppercorn seared bacon wrapped scallop? There's a video for that. Want to learn how to sew a button? YouTube.
Thus, it should be no different for destinations attempting to get on that elusive list for consideration.
Case in point...VisitKC, which has simply knocked it out of the park with a series of destination videos that suck the viewer in by using locals to tell the story, showing the evolution of the cocktail culture, showcasing the essence of KC BBQ and KC's Music Scene.
You wanna know how this is done? Click all three. Or go here for the complete collection.
Well played, KC...well played!