Roughly 2,500 posts later, I can confirm that business is, indeed, good. And, yes, part of that success can be attributed to this blog…just as some comes from our monthly e-newsletter and word of mouth from our friends and clients in the Destination Marketing sector.
But, that’s not why I have continued to blog while he and so many of my friends have slowed or altogether abandoned their foray into the platform. I know it might sound corny and contrived…but it really is because of you, the reader, that I offer up my thoughts to both industry colleagues, friends and passerbys.
Your “likes” when the blog posts most mornings on Facebook and the conversations in which we engage when you comment are what powers me forward, constantly looking for the cool, the inane and the simply wrong around us.
I may not have the following of a Jay Baer, Lefsetz or Seth Godin…but my followers mean the world to me. And, it thrills me that we can inject a subtly subversive viewpoint, from time to time, into the increasingly meaningful discourse on Destination Marketing…the nation and the world.
Thanks for being part of this journey…and here’s to the next 10.
Frankly, after watching the fallout over Washington's short-lived campaign, I'm somewhat surprised that Diane Shober and her intrepid crew at the Wyoming Office of Tourism would have ventured down a similar path. But, that's why she's one of the best.
From the first riff, I'm hearing the primary chord progression from a little known performer named Tommy Faragher, whose claim to fame was a Grammy nomination for some of the best tracks in John Travolta's follow-up to Saturday Night Fever, called Staying Alive. The track is "Look Out for Number One," and is worthy, not just as my proof to the lift but, because it's a fun trip back to see a 30-year younger Travolta.
The cookies, tags and pixels that marketers use to track online behavior can be a pretty sensational way to remind a potential customer that they stumbled upon (or were actively researching) your product, service or experience. We've all been served up ads from companies and destinations the day after visiting their site. Sometimes it's a welcome reminder. Sometimes not.
Etsy falls into the "not" category. Two years ago, I researched and purchased a hand-painted mailbox as a Christmas present. And, every couple of days since (for two years, now), I have received an e-mail showing me more hand-painted mailboxes.
Now...Etsy knows that I purchased a hand-painted mailbox either for myself or as a gift. And, unless Etsy believes I have a hand-painted mailbox fetish (which is less likely than me purchasing one for myself or a friend) or live in a neighborhood where mailboxes often fall prey to baseball bats and M80s, one would think that Etsy would start serving up something besides hand-painted mailboxes. N'est-ce pas?
A little information in the wrong hands, my friends, is a terrible thing to waste...as you can see from the selection I was served up the other day (click image to enlarge).
They are clearly smart enough to know I once showed an interest in a product...but not smart enough to avoid pissing me off every other day.
We always chuckle when someone opines that a particular market isn't big enough to pursue. Because, when we hear that, we instantly think of the hundreds of millions of dollars spent by ski destinations and resorts on an activity in which only 4% of Americans participate.
Here's a new number: 19. That's the percent of Americans that used a Travel Agent last year. Yeah, one in five.
Not that such an announcement was a surprise. But, when 62% of Americans want a different choice than the one the media has foisted upon them, isn't that enough reason to add additional candidates for our consideration?
And, lest anybody suggest that adding Johnson to the stage is akin to the media pushing its own agenda for a better, more interesting storyline, isn't that how we got here in the first place? The media's inane coverage of a candidate so fully not qualified to become President that they have to be scrambling for a do over to save face?
It's time for the media (and its advertising sponsors) to attempt to redeem itself and provide Gary Johnson a level of visibility in this embarrassing moment in American history.
If he truly represents the viewpoint of only a sliver of the American people, what would be the harm? Taking twenty minutes away from candidates whose positions we already know and would only be repeated?
If, after seeing him debate, his numbers skyrocket, what could be the harm? Maybe Americans could be persuaded that the system isn't rigged against them (though most still know better.)