Like so many communities impacted by Hurricane Matthew, Savannah is just coming back on line. Like so many other residents, our friends from Visit Savannah are making their way back to town. But, as they do, they'll have a little bit of inspiration thanks to the responses to a status post on Facebook.
CEO Joe Marinelli picks up the story:
"I wanted to share with you how inspired I am by .... people .... people in general. Sunday, after being "dark" the last few days, we posted a message on our social media sites from me. The numbers in just over six hours are amazing by themselves (1,200 likes and loves). But take a few minutes to read the (over 100) comments. They're incredible and a true testament to the human spirit (and, a day later, the post stood at 2,800 likes and loves).
"One of the lessons our team learned from watching our counterparts after Katrina is this: until you actually go through something like this, you can only do so much to be prepared. We were ready and our staff has handled it. And we will continue to do so over the coming days and weeks. But, I will use the commentary of our fans to inspire (yep, there's that word again) our team to rise up, even though they have been relocated from their homes for days and will come back to no electricity, destruction in their yards and neighborhoods and so much more."
While none of us wish the kind of crisis that precipitated the group hug that Savannah (and other destinations) has gotten post Matthew, it is a warm reminder that we all build amazing friends and fans by inviting people to our sensational communities through destination marketing.