Check out these results from MOA's gambit (a much better word):
• 250,000 shoppers flocked to the mall the day after Thanksgiving, the busiest day for the Mall in at least the last decade.
• Traffic was up 25 percent compared with the same day in 2015 and up 23 percent from 2014.
• More importantly, the Mall's traffic over the three days, from Friday to Sunday, was higher than its four-day traffic last year.
According to the article in the Star-Tribune: "It was the right decision, and we were glad that we made it," said Jill Renslow, the mall's senior vice president of marketing and business development. "We heard from people throughout the day — whether they were from out of town or from here in the metro — who were so supportive of the decision and wanted to support us."
Zigging when most zag? And, giving your most important asset (and your customers) a day with family?