Or, do you call it Alternate Facts? From the President's Press Secretary's math to a local government official that proclaims a Destination Marketing Organization is out of touch because they don't (fill in the blank), when they clearly do.
A little information can be a dangerous thing in the hands of someone trying to blow up an organization or an individual doing a very strategic thing in a very unsophisticated environment.
Today's case study: Cyprus. The DMO there is taking heat during budget hearings because regional neighbor Crete had 25% more visitors last year.
Cyprus Tourism's Angelos Loizou countered with this: “None of you would want Crete’s tourism – not with an average €460 per-head spending.” That's why Cyprus targets consumer in countries (like Germany) which average €900 spending per head.
“We should be aware of these things so we don’t shoot ourselves in the foot,” he said.
Sadly, that isn't as easily understood by a media that can only grasp simple math. But that's no reason we stop trying to break through.