After a week of watching the politically fueled machinations in Florida, it's refreshing to see a City Administrator in a small town who "gets it."
For your consideration, I give you the City of La Mars IA, population 10,000. Described in its promotional video as "diligent and fun-loving."
Yeah...we need to work on that.
But, during budget deliberations, the City Manager there went on record as opposing the city's contribution of roughly a quarter of Room Tax collections to a gaggle of special events and festivals. Instead, he said, 100% should go the the local Destination Marketing Organization.
While he'll likely suffer the slings and arrows of pissed off special interests, angry that one of their revenue streams could go dry, it's a bold move that makes a lot of sense.
Now, let's be clear. I have no idea what kind of visitation can be expected from a 5K that is asking for $619 or the $3,000 being requested for the FrostyCross. But, on the surface, they don't sound like events that will generate a lot of ROI.
Instead, wouldn't it make more sense for the DMO there to pledge to market these events on their behalf? The DMO buys more media than any of these events so, it would reason, it could get $1000 of media for $619 if the DMO placed the buy rather than a one-off event.