Consumers need a reason to choose a destination. I'm quite sure most communities have several...and their Destination Marketing Organizations set out to communicate those reasons on a myriad of promotional platforms.
But, do travel consumers believe it?
After we get on their list for consideration, buyers remorse often sets in far too early in the process. Because, to pull the trigger, they (like the Sundance Kid) need one more question answered.
Do you promise?
Well, do ya?